the psAI

Fighting Ai with Ai.
For more than a century, photography has been one of the greatest tools journalists have had to establish truth and trust. But ai-generated images are making it increasingly hard to distinguish real from fake media.

The PSAi is a campaign that uses viral ai images to teach people how to spot ai visuals.

A music video that makes learning to spot AI stick in your head A music video that makes learning to spot AI stick in your head

We extended the lesson with a website to spot AI and learn more about it We extended the lesson with a website to spot AI and learn more about it

Forbes
Learn To Spot AI Fakery — With Help From A Rap Music Video

Ad AgeThe best ads so far 2025

Campaign Brief Asia

Columbia Journalism Review fights fake visuals with AI-Powered education push

PR Week

Columbia Journalism Review's trolls Mark Zuckerberg in The PSAi