creative art director . acd tbwa chiat new york
mariana reis
about
if i were a man
Gender inequality sucks. And women know it because we live it.
Progress has been made, but the problem hasn’t gone away. It still shows up in workplaces every day.
The hardest part of change is starting the conversation. A trending filter did exactly that. By turning a complex issue into something people could wear and share, the conversation finally started.
When the talk started, everyone joined in, even men
The media picked it up. The ad industry followed
@Andreavribeiro . Creative Director at Uzina | @DanielaValdez . Marketing e Comunicação | @susalbuquerque . ECD at Uzina & Vice-presidente ADCE | @Cristina França . Designer | @maria_mareia . copywriter | @nadiasilva . creative director
The truth came hidden in DMs
The inbox overflowed with hundreds of DMs from women too afraid to go public, fearing for their careers.
These results aren’t a success story
The proof is clear: women are still silenced at work. It’s on all of us to change that.