creative art director . acd tbwa chiat new york
mariana reis
about
merry birthday
It sucks to have your birthday around Christmas, it's like the universe conspired to give you the ultimate holiday-themed identity crisis.Your friends are MIA, your presents get mixed up under the tree, and your birthday cake takes on the sweet disguise of a yule log with candles.
Not this time around.
We turned one birthday into the city’s biggest LIVE party
Step one: a tease. December 22. Everywhere on Coca-Cola’s social
Step two: the LIVE.
16 cameras and 1,782 locals
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