creative art director . acd tbwa chiat new york
mariana reis
about
run your run
In cities across Asia and Pacific, young people love running, however, the crowded, chaotic streets can make it easy to fall out of love.
Run Your Run flips the script by turning chaos into fuel. Every obstacle, detour and shortcut becomes a chance to discover what’s been in front of you all along.
Local runners influencers
City Shaped the Look
An energetic system of photo, graphics, motion and hand-drawn animation, designed to flex with each city.
Run Your Run. Discover Your City
Over 40,000 runners made Melbourne Nike’s most successful marathon festival ever.
Across the Nike Run Club app, 2.1 million kilometers were logged in less than a month.
And in 540+ stores worldwide, the campaign kept the momentum alive.