creative art director . acd tbwa chiat new york
mariana reis
about
OnAir.Max
Back in the day, the Air Max were promoted through the lyrics of legends in pirate radio stations. Tune in to Nike’s new pirate radio to get the next drop, after all they always vibed in the same wavelength.
We spread the word underground, pure guerrilla style
To keep it real, we partnered with Boiler Room and NYC’s rising underground to perform live
US Ad of the Day: Nike Hosts Radio Show
Adweek
Nike Created a Radio Station to Pay Homage to Underground Music for Air Max Day