acd . designer/art director .  tbwa chiat new york

mariana reis


about

pure leaf

the break conference

Tennis tournament season has no breaks.
So we hacked one in.
In pro tennis, the obligations don’t end when the match does. Win or lose, they have to talk to the press. So Pure Leaf turned a press conference into a break.

We invited pro tennis player Amanda Anisimova to what she thought was another media obligation. Instead, she walked into The Break Conference: no press, no questions, no obligations. Just an hour to reset.








Taking a break is a game changer Taking a break is a game changer Taking a break is a game changer Taking a break is a game changer  






Amanda Anisimova knows the power of a break firsthand.

The partnership launched with two films telling Amanda’s story in her own words.






Forbes

Elvira drops cinematic advice for viewers



IMdb

8.3/10

Clio Entertainment 2022 
Shortlist -  Entertainment TV/Series
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