creative art director . acd tbwa chiat new york
mariana reis
about
sequeira in the rightful place
10 million pixels. one rescued masterpiece. making everyone a sponsor.
The National Museum of Ancient Art in Portugal had a €600,000 problem. Domingos Sequeira’s Adoration of the Magi was about to be sold off and shipped abroad. To save it, we broke the masterpiece into 10 million digital pixels, each worth just €0.06. Turning art into something anyone could own a piece of.
The idea caught fire. Front pages lit up, TV anchors debated it, and suddenly the country that usually talks soccer was talking art. Everyone chipped in, even the President became a sponsor.
Pixel by pixel
The campaign was endorsed by some of Portugal’s brightest names
An entire country became an art sponsor
Over €600,000 raised for Sequeira at the National Museum of Ancient Art
Renascença
Success of the ‘Sequeira In the Rightful Place’ campaign marks a victory for citizenship
TVI
Domingos Sequeira: Funds secured to purchase the painting
Gold - Marketting
Eficácia 2016
Gold
Gold
Gold
Grand Prix
CCP (benchmark of creative excellence locally) 2017
Grand Prix
Epica 2017 Silver - Online Campaigns
El Ojo 2017
Gold - Institutional Campaigns
LIA Awards 2017
Silver - Digital Branded Content
FIAP 2017
Silver - Effective Creativity - Cultural Contribution
El Sol Gold
ADCESilver - Integration & Innovation
Silver - Creative Strategy
Shortlist - Social Media Campaign
Shortlist - Film & Radio