creative art director . acd tbwa chiat new york
mariana reis
about
never done breaking barriers
In 1984, Joan Benoit Samuelson became the first woman to win Olympic marathon gold—a turning point for women in sport. Yet decades later, barriers remain.
Tatyana McFadden, born with spina bifida and told she’d never compete, is now a 20-time Paralympic champion and 24-time marathon winner.
Caster Semenya, a three-time 800m world champion, was sidelined in 2019 for her testosterone levels—but she still fights to run.
Yulimar Rojas, raised in Venezuela without facilities, won Olympic gold in 2020 and holds the world triple jump record.
Nike challenged runners to carry Joan’s legacy forward
Breaking Barriers Challenge
They didn’t just meet it. They crushed it.
The final count: 2,402,995 km.
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